The Best Places To Buy Diamonds, For All Your Jewelry Needs (2023)

Shopping for diamonds online can be complicated. Not only are you searching for a piece you, or a loved one, will find beautiful and wear for years to come, but you want to be entirely confident that what you’re buying is authentic and will arrive safely. Fine jewelry is no small purchase and the best places to buy diamonds give you peace of mind when choosing something of such high value and personal significance.

Many modern fine-jewelry retailers have made shopping for diamond jewelry online a safe and streamlined process. These sites offer detailed information on where their gemstones and other materials come from, comprehensive valuation reports and shopping consultations by phone or video if you need human help.

Whether you have something specific in mind or just want some inspiration, the list below covers 17 of the best places to buy diamond jewelry online. It touches on every category, from lab-grown diamond specialists to artisans working with responsibly-sourced gems, classic jewelry houses to boutique designers, big splurges to dainty, everyday purchases. Keep reading to learn why we like—and trust—these retailers for quality, authentic diamond jewelry online.


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Best For Lab-Grown Diamond Jewelry

The popularity of lab-grown diamonds has skyrocketed in the last few years. Not to be confused with “diamond simulates,” like cubic zirconia, which look similar to diamonds but are not true carbon crystals, these are “real” diamonds, cultivated from the carbon seeds of pre-existing diamonds in a lab setting, which lessens their environmental impact.

Clean Origin: Responsible Supply Chain

Clean Origin Delicate Halo Diamond Pendant

Clean Origin does away with the destructive mining and unsafe practices in the diamond industry and instead only sources lab-grown diamonds. All of the stones meet strict standards of quality in terms of cut, color, clarity and carat, so they are flawless to the naked eye. In addition to engagement and wedding styles, you’ll find everyday jewelry—studs, drop pendants, slim bracelets—for about $500 to $1,500.

Vrai: Stylish And Sustainable

Vrai Iconic Necklace

Vrai exclusively uses lab-grown diamonds created as its own foundry, meaning there is truly no middleman between the stone’s source and its setting. The diamonds are grown with an entirely hydropowered production process, meaning no carbon emissions. In addition to classics like studs and tennis bracelets, Vrai offers modern styles likesignet ringsandstatement earrings. Prices range from under $100 for single stud earrings to just under $10,000 for an eight carat tennis bracelet.

Brilliant Earth: Independently Certified Classics


Brilliant Earth Beatrice Lab Diamond Tennis Bracelet

Brilliant Earth's mission is to create a more transparent, sustainable and compassionate jewelry industry. Theirlab-created diamondsare individually graded, certified and inscribed by independent labs before making their way to you (though they sellBeyond Conflict Freenatural diamonds as well, if that’s more your interest).In their sparkling collection of classic designs, you’ll findtennis bracelets, studs, stackable rings and a few statement pieces.Brilliant Earth can alsomatch the accent diamonds in certain settingswith a lab created diamond you purchase for a flawless look (see the product descriptions for details on this service).

Best For Engagement And Wedding Rings

Modern fine jewelers have simplified the process of shopping for engagement and wedding rings online, where you can find a variety of prices and styles, as well as virtual try-on services and easy returns.

Blue Nile: Trusted For Elegant Styles


Blue Nile 3/4 Carat Petite Solitaire Engagement Ring

Blue Nile was one of the first fine jewelry retailers to embrace online as a viable shopping platform, way back in 1999. You can create a customized ring or shop a selection of stunning ready-to-shop options. There’s also ready-to-shipdiamond jewelryfor everyday, includes traditional earrings, necklaces, bracelets and rings as well as modern picks likerose gold diamond bar studs. Prices start around $200 for stud earrings and climb into the six figure range for certain engagement rings.

With Clarity: Excellent Customer Service

With Clarity Daydream Lab Diamond Ring

With Clarity aims to marry (so to speak) the best of online and in-person shopping to create engagement and wedding rings as well as everyday diamond jewelry. The emphasis is on transparency, convenience and high quality without the markup; prices start at about $1,000 for pre-set engagement rings and go up from there with options you can customize. The brand also offers a lifetime warranty against manufacturing defects, will replace any diamonds under 0.10ct carat weight that are broken or lost during everyday wear, and accepts returns for any reason within 30 days.

Ritani: Fair Costs And A Price-Match Guarantee

Ritani French-Set Halo Diamond Gallery Engagement Ring

Ritani understands that diamond ring shopping can be intimidating—emotionally and financially. For that reason, the brand’s “pricing tool” provides a clear breakdown of the actual cost of each diamond from the wholesaler, the operational costs (shipping, packaging, processing) and the final margin earned by Ritani. They also have a price match guarantee, where if you find an online competitor's diamond priced for less, they will try to find a similar diamond at a lower price. Expect to find traditional and lab-grown diamonds, ranging from $350 to $6,500.

Best For Affordable Diamond Jewelry

Like pretty much every other fashion product, fine jewelry has gotten the direct-to-consumer treatment. With a well-tuned supply chain and a direct line to customers via social media, these companies are able to skip the traditional retail markup, meaning quality jewelry for a fraction of the price.

Mejuri: Unique Fine Jewelry

Mejuri Wishbone Stacker Set

This popular direct-to-consumer brand is known for its beautifully refined jewelry, at prices that are lower than industry standard. They’re also female-founded and women-centric in their approach, making the case that fine jewelry is not something you need to be gifted by men, but rather an item you can (and should) buy for yourself, anytime. Prices start around $75 for a single stud earring and top off around $2,000 for diamond rings.

Noémie: Transparent Prices

Noémie The Rumba Dancing Diamond Necklace

Noémie focuses on creating unique, high-quality pieces for very reasonable prices. The L.A.-based, direct-to-consumer brand lists what you would pay if you were to shop the traditional retail route for their diamond jewelry. On average, Noémie customers save about 60% on everything you see online, which includes huggie earrings for $470 and diamond compass necklaces for $1,540. Noémie also offers free shipping and returns.

Charles & Colvard: Simply Beautiful Basics

Charles & Colvard Caydia Lab Grown Diamond Martini Solitaire Stud Earrings

North Carolina-based Charles & Colvard specializes in lab-created diamonds, all set in responsibly-sourced precious metals. The company only works with Caydia diamonds of VS1 quality, which are sought out for their high polish and symmetry. A team of designers then turns these stones into a range of traditional jewelry—solitaire earrings, pendant necklaces, cuff bracelets—at affordable prices that start at less than $350.

Best For Traditional Diamond Jewelry

For traditional diamond jewelry pieces like stud earrings, pendant necklaces or tennis bracelets, the web is your oyster. After browsing dozens of fine jewelry shops online, the following stand out for their breadth of selection, range of price points and reliable retailer reputation.

1stDibs: Rare Finds Worth Coveting

2.69 Carat Paraiba Tourmaline White & Pink Diamond Halo Charm Earrings

For authenticated antique online, there’s no match for 1stDibs. The company works with a trusted network of top vintage and contemporary sellers across the world to source pieces you really won’t see anywhere else, like a1920s Cartier engagement ringor aVictorian era bracelet. The selection is enormous and the price range is broad—at the low end are diamond studs for $100 and at the high end are $4.5 million engagement rings. Everything isthoroughly vettedand all purchases include buyer protection for a seamless shopping experience.

Allurez: Perfect For All Occasions

Swirl Diamond Cross Pendant Necklace In 14k Yellow Gold

Allurez was founded in 2010 with a focus on diamond and gemstone jewelry made locally in the U.S. rather than elsewhere in the world, where the quality can fluctuate. In addition to engagement rings, the company offers diamond jewelry (necklaces, everyday rings, earrings) made with conflict-free stones as well as lab-created moissanite, which is more affordable, on a per-carat basis compared to natural diamonds. While there are certainly modern styles here, the classics—such as this cross pendant—are the most popular.

David Yurman: Keep-Forever Pieces

David Yurman Helena End Station Bracelet in 18K Yellow Gold with Pavé Diamonds

Before he became a jewelry superstar, David Yurman was a talented sculptor and artist, which is evident in the geometric shapes of his collections. The brand is most-known for its signature Cable Classic bracelets, adorned with a variety of precious stones, as well as chunky, twisted earrings, pendants and rings wrought from high-quality materials. Most pieces fall in the $1,500 to $3,000 range but for larger diamonds, expect to pay above $5,000.

Best For Everyday Diamond Jewelry

When you’re looking for something you can wear everyday, beyond the basic stud earrings or pendant necklaces, turn to these independent designers with small workshops making interesting, original jewelry.

Stone And Strand: Modern Pieces Minus The Markup

Stone And Strand Make A Wish Necklace

Stone and Strand offers classics like diamond eternity bands and stud earrings, but what sets this direct-to-consumer brand apart are its more whimsical designs, like thisdiamond-studded wishbone necklaceorknotted ring. Stone and Strand caters to an audience shopping for everyday fine jewelry, which it makes more affordable by skipping the retail markup. Prices range from $65 for apetite diamond studto $4,100 for afour-carat diamond necklace.

Aurate: Minimalist Chic

Aurate Diamond Infinity Pendant

New York City-based Aurate sources diamonds, pearls and other precious gems from family-run establishments and the majority of its pieces are made from 100% recycled gold. To minimize costs, Aurate produces pieces on a made-to-order basis so you don’t pay for extra inventory. Expect to find elegant, refined basics, such as this diamond infinity necklace, for a reasonable price, along with mini stackable diamond rings for $160 and diamond slider eternity necklaces for $5,500.

Catbird: Quirky Cool

Jennie Kwon Diamond Dim Equilibrium Ring

Catbird began as a little storefront in Brooklyn known locally for itsultra-dainty jewelrywith names like the “Threadbare Ring” and “Sweet Nothing Choker.” In addition to its ownCatbird Jewelry collection, the boutique now carries pieces from top independent jewelry designers, such as Blanca Monrós Gómez, Jennie Kwon and Wwake. Prices range from around $100 for a single diamond stud to around $10,000 for engagement rings.

Best For Diamond Jewelry Gifts

No matter the item, the best gifts are the ones that are personalized, thoughtful and show how much you care about the person—and if you’re still stumped, a little something sparkly is always a good idea.

The Last Line: Fine Jewelry That’s Fun

The Last Line Diamond Pavé Vacation Key Pendant

This LA-based brand has all the colorful gems and statement silhouettes for those who find the minimalist styles that dominate most “cool” jewelry brands a bit bland. After two decades of designing jewelry for celebrity lines and luxury houses, co-founder Shelley Sanders decided to make fine jewelry fun, and created The Last Line with her husband. Prices start around $200 fordiamond huggie earrings and go up to $8,000 for collar tennis necklaces.

Gemist: Design Your Own Gift

Gemist Trellis Ear Bars

Gemist is like having a custom jeweler at your fingertips. The site offers the option to completely customize and build your own pieces, which you can do on your own with the help of a pro stylist. For rings, necklaces, earrings and more, you pick the style, stones and metal, and from there, the final piece is made to order and manufactured in Los Angeles. Orders are sent out within 10 to 14 business days and shipping (and returns) are free, too.

Kinn: Modern Heirlooms

Kinn Dahlia Micro Pavé Ring I

Kinn is all about circular jewelry—pieces that are meant to be kept and handed down. With their Repurpose Project, they recycle the metals and stones from your heirloom and inherited jewelry to create entirely new and custom pieces. For everything else, the brand only works with conflict-free and fair trade materials. The prices are extremely transparent as well, starting at $380 for a round diamond bracelet to $5,800 for a signet ring with a marquise diamond.


The Best Places To Buy Diamonds, For All Your Jewelry Needs? ›

We highly recommend James Allen and Blue Nile for almost all purchases of loose diamonds. Outside of these two, Abe Mor, Brian Gavin and Leibish & Co are all great niche options if you're looking for rare and unique diamonds (Abe Mor), high-quality cuts (Brian Gavin) or Fancy Color diamonds (Leibish).

What is the best website to buy diamonds? ›

We highly recommend James Allen and Blue Nile for almost all purchases of loose diamonds. Outside of these two, Abe Mor, Brian Gavin and Leibish & Co are all great niche options if you're looking for rare and unique diamonds (Abe Mor), high-quality cuts (Brian Gavin) or Fancy Color diamonds (Leibish).

Where do most jewelers get their diamonds? ›

There are cutting houses around the world, but the most notable are in Belgium, India, and Israel. After the diamond is cut, a diamond dealer will sell the stones directly to jewelers. Sometimes I attend a trade show and buy diamonds from dealers who have booths where there are many diamonds on display to choose from.

What are the best diamonds to buy for investment? ›

According to a well known diamond trade organization the ideal diamond for investment is a Round Brilliant from 1.01 to 1.49 carat, D-H in color and from IF (internally flawless) to VS2 (very slightly included) clarity.

Which diamond company is the best? ›

List of the Best Diamond Brands in India
  • PC Jeweller.
  • Candere – A Kalyan Jewellers Company.
  • Malabar Gold and Diamonds.
  • Mia by Tanishq.
  • PC Chandra Jewellers.
  • Senco.
  • Starlis.
  • Joyalukkas.
Jan 11, 2023

Is Zales real diamonds? ›

Zales' lab-created diamonds are grown in state-of-the-art facilities and then cut and polished to the highest standards. The main advantage of Zales' lab-created diamonds is that they are much less expensive than naturally mined diamonds, allowing customers to own a beautiful diamond without breaking the bank.

Is it OK to buy diamonds online? ›

Absolutely! But only if you buy from a reputable vendor. Now, the high cost of an engagement ring can make some people nervous about buying diamonds online and that's perfectly normal. Just as there are risks to buying a diamond ring in a physical store, there are also risks to shopping online.

What state is the best to buy jewelry in? ›

Oregon, Alaska, Delaware, New Hampshire, and Montana are the only states without a sales tax on jewelry. If you're purchasing an expensive piece like an engagement ring or an 18k gold necklace, even a small tax can quickly add up.

Who has the largest supply of diamonds? ›

World's Top Diamond-producing Countries
  • Russia. Russia is said to have the world's largest and richest diamond reserves. ...
  • Botswana. Botswana is the world's top diamond producer in terms of value and second in terms of volume. ...
  • Democratic Republic of Congo. ...
  • Australia. ...
  • Canada.

What company sells the most diamonds? ›

De Beers Group, established in 1888, is a member of Anglo American plc. Group and is the world's largest diamond producer by value.

Is Costco diamonds good? ›

Overall, Costco diamonds are of decent quality and offer great value, as long as they're GIA certified. You can find a ring for 50% less than at other big-name jewelry stores. But compared to online retailers, Costco cannot match their selections, customization, or service.

What diamonds hold the most value? ›

Since a round diamond is thought to hold the most value when compared to the other shapes, it will almost always be given a higher price than any other shape with similar clarity, color, and carat weight.

Which carat of diamond is best? ›

1.00 Carat

Because it's the most popular weight, diamonds experience a price jump at 1.00 ct. The price jump is especially high for round diamonds, and, at this weight, you'll get the most savings by choosing a fancy shape.

What is the No 1 diamond quality? ›

Flawless is the top grade in the GIA Clarity Grading System. Diamonds graded Flawless don't have visible inclusions or blemishes when examined under 10-power (10X) magnification by a skilled and experienced grader.

Which is the No 1 diamond? ›

The Cullinan Diamond is the largest gem-quality rough diamond ever found, weighing 3,106 carats (621.20 g), discovered at the Premier No. 2 mine in Cullinan, South Africa, on 26 January 1905. It was named after Thomas Cullinan, the owner of the mine.

Who are the best diamond merchants in USA? ›

#1: James Allen – the best location to buy fancy shape diamonds. #2: Whiteflash – for the best quality diamonds and designer rings. #3: Brian Gavin – for the super ideal cut rounds, cushions, emerald & princess. #4: Leibish – the best retailer to buy a natural color diamond.

Are Walmart genuine diamonds real? ›

The diamond rings sold at Walmart are consistently made with low quality diamonds, lower grade metals and do not have reliable 3rd party grading reports from GIA/AGS.

Does Jared use fake diamonds? ›

Jared's lab-created diamonds are graded to the same standards as our natural diamonds. That means your lab-created diamond will be accompanied by an independent laboratory report detailing its “4 Cs” - cut, color, clarity, and carat weight.

Do jewelers use fake diamonds? ›

Introduction. When an object is so desirable, particularly when it can be sold for such a high price, there are always likely to be vendors seeking to imitate the item and sell it as an authentic piece. This means that diamond jewelry is often imitated and sold as a real diamond.

Are diamonds worth buying now? ›

A diamond is a valuable purchase for a few reasons: it maintains its beauty, it's durable and long-lasting, and it retains some value for resale. For centuries, diamonds have been sought after for engagement rings and other jewelry, and the trend doesn't appear to be stopping anytime soon.

Which country is cheapest for diamonds? ›

Dubai is deemed as one of the cheapest places to buy diamonds and rightly so. There's a reason that it is regarded as one of the world's top three diamond trading centers—the other two being India and Belgium.

What are the highest rated fake diamonds? ›

Moissanite. Currently, the most sought-after fake diamond stone name in the industry is the moissanite. Moissanite has developed a reputation for being the best alternative to natural diamonds since they can rival them in brilliance.

Where to buy best priced diamonds in the world? ›

Best Destinations where to buy Diamond Jewelry in the World
  • Dubai. Wonderful place to shop for jewelry - Dubai. ...
  • Belgium. Belgium is one of the most important diamond centers in Europe. ...
  • Switzerland. This country is very famous for one type of jewelry - watches. ...
  • France. ...
  • Las Vegas, Nevada. ...
  • New York City. ...
  • Israel.

Does Jared sell real diamonds? ›

Because of high-quality craftsmanship and durability, Jared jewelry maintains its beauty over time. All Jared diamonds come with certification, usually from the GIA, the most reliable lab entity. This certification helps ensure the quality of the diamond you're buying.

What fake diamonds will pass a diamond tester? ›

Yes, some diamond simulants can pass a diamond tester.

For example, moissanite, a man made gem, may pass as a diamond on a standard tester pen. This is because moissanite also has very high thermal conductivity! Other diamond simulants, such as CZ, will not pass the tester.

What is the most affordable way to buy a diamond? ›

Should I Buy a Diamond from a Wholesaler? For the brave, the absolute cheapest way to buy a diamond engagement ring is to buy a loose stone from a diamond wholesaler. To do this, you'll have to live in or travel to a major city like New York and visit the diamond district in person.

How much is 1 carat diamond in Dubai? ›

Diamond Prices in Dubai

As per the current scenario, the average price of a 1-carat diamond in Dubai is approximately AED 20,000 to AED 25,000 (USD 5,500 to USD 6,800).

Are genuine diamonds at Walmart real? ›

The diamond rings sold at Walmart are consistently made with low quality diamonds, lower grade metals and do not have reliable 3rd party grading reports from GIA/AGS.

Are zales and kay and Jared the same? ›

Jared The Galleria Of Jewelry - Our Company

Signet Jewelers Limited is the largest specialty jewelry retailer in the US, UK and Canada. Signet operates approximately 3,600 stores primarily under the name brands of Kay Jewelers, Zales, Jared The Galleria Of Jewelry, H. Samuel, Ernest Jones, Peoples and Banter.

How can you tell if a real diamond? ›

If you have a loose diamond to test, fill a regular glass about ¾ of the way full with water. Gently drop the diamond into the glass. If the diamond sinks to the bottom, it's real. If it floats at the surface or just underneath, it's likely a fake.

Are JCPenney diamonds real? ›

At JCPenney, we carry a dazzling collection of genuine diamonds in a variety of cuts, shapes, and colors – including engagement rings, pendant necklaces, drop earrings, and more.

Which is better VS1 or VS2? ›

VS1 is higher than the VS2 grade. The only difference between the two is a VS2 diamond's impurities can be easier to spot than those in a VS1. Imperfections in a VS2 grade diamond are similar in size and quantity to those in a VS1.

Are Macy's diamonds real? ›

In spite of the fact that Macy's has real diamonds, it sells economy stock jewelry, which is not as unique, special, or as worthwhile an investment as diamond jewelry from other online jewelers. In the majority of cases, Macy's diamonds are uncertified or carry low-tier certificates.


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