The Best Places To Buy Diamonds, For All Your Jewelry Needs (2023)

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Clean Origin does away with the destructive mining and unsafe practices in the diamond industry and instead only sources lab-grown diamonds. All of the stones meet strict standards of quality in terms of cut, color, clarity and carat, so they are flawless to the naked eye. In addition to engagement and wedding styles, you’ll find everyday jewelry—studs, drop pendants, slim bracelets—for about $500 to $1,500.

Vrai exclusively uses lab-grown diamonds created as its own foundry, meaning there is truly no middleman between the stone’s source and its setting. The diamonds are grown with an entirely hydropowered production process, meaning no carbon emissions. In addition to classics like studs and tennis bracelets, Vrai offers modern styles likesignet ringsandstatement earrings. Prices range from under $100 for single stud earrings to just under $10,000 for an eight carat tennis bracelet.

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Brilliant Earth's mission is to create a more transparent, sustainable and compassionate jewelry industry. Theirlab-created diamondsare individually graded, certified and inscribed by independent labs before making their way to you (though they sellBeyond Conflict Freenatural diamonds as well, if that’s more your interest).In their sparkling collection of classic designs, you’ll findtennis bracelets, studs, stackable rings and a few statement pieces.Brilliant Earth can alsomatch the accent diamonds in certain settingswith a lab created diamond you purchase for a flawless look (see the product descriptions for details on this service).

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Blue Nile was one of the first fine jewelry retailers to embrace online as a viable shopping platform, way back in 1999. You can create a customized ring or shop a selection of stunning ready-to-shop options. There’s also ready-to-shipdiamond jewelryfor everyday, includes traditional earrings, necklaces, bracelets and rings as well as modern picks likerose gold diamond bar studs. Prices start around $200 for stud earrings and climb into the six figure range for certain engagement rings.

With Clarity aims to marry (so to speak) the best of online and in-person shopping to create engagement and wedding rings as well as everyday diamond jewelry. The emphasis is on transparency, convenience and high quality without the markup; prices start at about $1,000 for pre-set engagement rings and go up from there with options you can customize. The brand also offers a lifetime warranty against manufacturing defects, will replace any diamonds under 0.10ct carat weight that are broken or lost during everyday wear, and accepts returns for any reason within 30 days.

Ritani understands that diamond ring shopping can be intimidating—emotionally and financially. For that reason, the brand’s “pricing tool” provides a clear breakdown of the actual cost of each diamond from the wholesaler, the operational costs (shipping, packaging, processing) and the final margin earned by Ritani. They also have a price match guarantee, where if you find an online competitor's diamond priced for less, they will try to find a similar diamond at a lower price. Expect to find traditional and lab-grown diamonds, ranging from $350 to $6,500.

This popular direct-to-consumer brand is known for its beautifully refined jewelry, at prices that are lower than industry standard. They’re also female-founded and women-centric in their approach, making the case that fine jewelry is not something you need to be gifted by men, but rather an item you can (and should) buy for yourself, anytime. Prices start around $75 for a single stud earring and top off around $2,000 for diamond rings.

Noémie focuses on creating unique, high-quality pieces for very reasonable prices. The L.A.-based, direct-to-consumer brand lists what you would pay if you were to shop the traditional retail route for their diamond jewelry. On average, Noémie customers save about 60% on everything you see online, which includes huggie earrings for $470 and diamond compass necklaces for $1,540. Noémie also offers free shipping and returns.

North Carolina-based Charles & Colvard specializes in lab-created diamonds, all set in responsibly-sourced precious metals. The company only works with Caydia diamonds of VS1 quality, which are sought out for their high polish and symmetry. A team of designers then turns these stones into a range of traditional jewelry—solitaire earrings, pendant necklaces, cuff bracelets—at affordable prices that start at less than $350.

For authenticated antique online, there’s no match for 1stDibs. The company works with a trusted network of top vintage and contemporary sellers across the world to source pieces you really won’t see anywhere else, like a1920s Cartier engagement ringor aVictorian era bracelet. The selection is enormous and the price range is broad—at the low end are diamond studs for $100 and at the high end are $4.5 million engagement rings. Everything isthoroughly vettedand all purchases include buyer protection for a seamless shopping experience.

Allurez was founded in 2010 with a focus on diamond and gemstone jewelry made locally in the U.S. rather than elsewhere in the world, where the quality can fluctuate. In addition to engagement rings, the company offers diamond jewelry (necklaces, everyday rings, earrings) made with conflict-free stones as well as lab-created moissanite, which is more affordable, on a per-carat basis compared to natural diamonds. While there are certainly modern styles here, the classics—such as this cross pendant—are the most popular.

Before he became a jewelry superstar, David Yurman was a talented sculptor and artist, which is evident in the geometric shapes of his collections. The brand is most-known for its signature Cable Classic bracelets, adorned with a variety of precious stones, as well as chunky, twisted earrings, pendants and rings wrought from high-quality materials. Most pieces fall in the $1,500 to $3,000 range but for larger diamonds, expect to pay above $5,000.

Stone and Strand offers classics like diamond eternity bands and stud earrings, but what sets this direct-to-consumer brand apart are its more whimsical designs, like thisdiamond-studded wishbone necklaceorknotted ring. Stone and Strand caters to an audience shopping for everyday fine jewelry, which it makes more affordable by skipping the retail markup. Prices range from $65 for apetite diamond studto $4,100 for afour-carat diamond necklace.

New York City-based Aurate sources diamonds, pearls and other precious gems from family-run establishments and the majority of its pieces are made from 100% recycled gold. To minimize costs, Aurate produces pieces on a made-to-order basis so you don’t pay for extra inventory. Expect to find elegant, refined basics, such as this diamond infinity necklace, for a reasonable price, along with mini stackable diamond rings for $160 and diamond slider eternity necklaces for $5,500.

Catbird began as a little storefront in Brooklyn known locally for itsultra-dainty jewelrywith names like the “Threadbare Ring” and “Sweet Nothing Choker.” In addition to its ownCatbird Jewelry collection, the boutique now carries pieces from top independent jewelry designers, such as Blanca Monrós Gómez, Jennie Kwon and Wwake. Prices range from around $100 for a single diamond stud to around $10,000 for engagement rings.

This LA-based brand has all the colorful gems and statement silhouettes for those who find the minimalist styles that dominate most “cool” jewelry brands a bit bland. After two decades of designing jewelry for celebrity lines and luxury houses, co-founder Shelley Sanders decided to make fine jewelry fun, and created The Last Line with her husband. Prices start around $200 fordiamond huggie earrings and go up to $8,000 for collar tennis necklaces.

Gemist is like having a custom jeweler at your fingertips. The site offers the option to completely customize and build your own pieces, which you can do on your own with the help of a pro stylist. For rings, necklaces, earrings and more, you pick the style, stones and metal, and from there, the final piece is made to order and manufactured in Los Angeles. Orders are sent out within 10 to 14 business days and shipping (and returns) are free, too.

Kinn is all about circular jewelry—pieces that are meant to be kept and handed down. With their Repurpose Project, they recycle the metals and stones from your heirloom and inherited jewelry to create entirely new and custom pieces. For everything else, the brand only works with conflict-free and fair trade materials. The prices are extremely transparent as well, starting at $380 for a round diamond bracelet to $5,800 for a signet ring with a marquise diamond.